eKwty
Creating a logo for eKwty, a brand which automates financial services compliance functions for Indian and offshore regulated entities.
02
Name
eKwty as a name was already provided by Kaytes. It resembles equity in pronunciation. Since the goal of the name was to highlight the letter 'K' I decided to play around with the same concept. The colors were picked up from the kite of the original logo.
04
Fine Tuning & Finalizing
Dimensions and placement of the kite was revised as well the type and its kerning. Placement of the kite was kept a little elevated to symbolize its ability to soar in the sky. The colored 'K' was retained in order to emphasize the letter.
01
Original Logo
Kaytes is a business and tax consultancy firm which was opening a new entity called eKwty. The Kaytes logo was of a kite and it was provided to me so that I would follow the brand palette.
03
Next Iteration
After talking to the client it was agreed upon that something was missing from the logo. Therefore I decided to incorporate the kite from the original logo into eKwty as well. The kite represents the growth in terms of business as there is an arrow incorporated in the kite.
